Short Life Cycle Garment
'Fast fashion consumers' consumption habits lead
to a very short lifecycle of clothes.
Frequent purchases result in multiple first washes,
which release the most microfibers.
Case Study-GUPPY FRIEND
Guppyfriend is a reusable microfiber trapping bag that prevents synthetic fibers from entering water sources during washing. Simply place your laundry in the bag, wash using standard laundry procedures, and dispose of the trapped microfibers in the trash.